Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’

Fox Corp. CFO Steve Tomsic wasn’t kidding when he remarked earlier this week this upfront “has been one for the ages.” The company has completed what it calls its strongest upfront in decades, securing CPM (cost per thousand viewers reached) increases at the top end of the market–in the high teens and low 20s, according…
Fox Corp. CFO Steve Tomsic wasn’t kidding when he remarked earlier this week this upfront “has been one for the ages.” The company has completed what it calls its strongest upfront in decades, securing CPM (cost per thousand viewers reached) increases at the top end of the market–in the high teens and low 20s, according…