Formula E Shows Sports Fans the Future With ‘Change. Accelerated.’ Focus

Electric racing sport Formula E has tasked Uncommon Creative Studio to develop the communication of its new brand positioning “Change. Accelerated.” The aim of the film, according to Uncommon, is to capture the sustainable vision of the sport and human progress. These elements will be communicated through a campaign that will highlight the potential excitement…
Electric racing sport Formula E has tasked Uncommon Creative Studio to develop the communication of its new brand positioning “Change. Accelerated.” The aim of the film, according to Uncommon, is to capture the sustainable vision of the sport and human progress. These elements will be communicated through a campaign that will highlight the potential excitement…