Forget Business or Leisure: It’s All About Essential Travelers

The profile of the typical guest at Wyndham Hotels & Resorts has changed dramatically in the past year: It’s now making room for the “essential traveler.” In contrast to serving business or leisure guests, the essential traveler has specific needs that the chain is addressing in partnership with Google. According to Wyndham CMO Lisa Checchio,…
The profile of the typical guest at Wyndham Hotels & Resorts has changed dramatically in the past year: It’s now making room for the “essential traveler.” In contrast to serving business or leisure guests, the essential traveler has specific needs that the chain is addressing in partnership with Google. According to Wyndham CMO Lisa Checchio,…