Foot Locker Gains Gen Z Cred—and More Stores—With Atmos and WSS Acquisitions

Foot Locker’s surprising acquisitions of streetwear brand Atmos and shoe retailer WSS for a combined $1.1 billion represent a larger shift in the nearly 47-year-old retailer’s evolution, looking beyond its comfort zone of sports-centered sneakers and apparel. In March 2019, Foot Locker pivoted with a change in its mission statement. Gone was the focus “to…
Foot Locker’s surprising acquisitions of streetwear brand Atmos and shoe retailer WSS for a combined $1.1 billion represent a larger shift in the nearly 47-year-old retailer’s evolution, looking beyond its comfort zone of sports-centered sneakers and apparel. In March 2019, Foot Locker pivoted with a change in its mission statement. Gone was the focus “to…