Food52 Launches Drinks-Focused Vertical, Driving More Commerce and Brand Partnerships

Culinary publisher Food52 has launched a new sub-brand this week dedicated to the ritual of making and enjoying all kinds of drinks, capitalizing on the pandemic-induced appetite for at-home tipples. The vertical, aptly named Drinks52, includes content like cocktail recipes and odes to morning beverage rituals, initially publishing roughly three pieces of content a week…
Culinary publisher Food52 has launched a new sub-brand this week dedicated to the ritual of making and enjoying all kinds of drinks, capitalizing on the pandemic-induced appetite for at-home tipples. The vertical, aptly named Drinks52, includes content like cocktail recipes and odes to morning beverage rituals, initially publishing roughly three pieces of content a week…