Following Sexual Assault Allegations Against Actor Chris Noth, Peloton Pulls Mr. Big Ad

Sensitive content warning: This article mentions sexual assault. Mr. Big, is in fact, dead–again. Peloton confirmed to Adweek that actor Chris Noth, who plays Mr. Big in the Sex and the City franchise, will no longer appear in the company’s much-talked about video ad following reports alleging that he sexually assaulted two women. “Every single…
Sensitive content warning: This article mentions sexual assault. Mr. Big, is in fact, dead–again. Peloton confirmed to Adweek that actor Chris Noth, who plays Mr. Big in the Sex and the City franchise, will no longer appear in the company’s much-talked about video ad following reports alleging that he sexually assaulted two women. “Every single…