Facebook Names Publicis Groupe’s Spark Foundry as Its Global Media Agency of Record

Meta has awarded its global media business to Publicis Groupe’s Spark Foundry, after putting the account into review in March. The review initially included Publicis Groupe, Havas and incumbents WPP and Dentsu. GroupM’s Mindshare previously handled Meta’s media business, but pulled out of the review in July. The high-profile review has been one of this…
Meta has awarded its global media business to Publicis Groupe’s Spark Foundry, after putting the account into review in March. The review initially included Publicis Groupe, Havas and incumbents WPP and Dentsu. GroupM’s Mindshare previously handled Meta’s media business, but pulled out of the review in July. The high-profile review has been one of this…