Exclusive: Inside Walmart Luminate, Which Aims to Make Customer Data Actionable

Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned. The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek. It’s the latest example of the world’s largest retailer leaning into…
Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned. The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek. It’s the latest example of the world’s largest retailer leaning into…