ESPN+ Bets on Exclusivity to Drive Growth

As streamers like Peacock and Paramount+ move into sports and snap up smaller properties, ESPN+ is going for the big leagues. Disney debuted ESPN+ three years ago, kicking off a sports streaming craze. The platform became the first U.S. streaming service dedicated to sports, and now viewers are seeing some of the country’s biggest leagues…
As streamers like Peacock and Paramount+ move into sports and snap up smaller properties, ESPN+ is going for the big leagues. Disney debuted ESPN+ three years ago, kicking off a sports streaming craze. The platform became the first U.S. streaming service dedicated to sports, and now viewers are seeing some of the country’s biggest leagues…