Energy Firm E.ON Names Berlin Agency Lure as Global Creative Partner

Energy giant E.ON has named Berlin-based agency Lure Media as its global creative partner. The appointment will see the agency handle creative strategy and local marketing for the brand alongside its media agency Starcom, which it appointed last year. The scope of that brief included full media duties across Germany, U.K., Italy, Sweden, Romania, Czech…
Energy giant E.ON has named Berlin-based agency Lure Media as its global creative partner. The appointment will see the agency handle creative strategy and local marketing for the brand alongside its media agency Starcom, which it appointed last year. The scope of that brief included full media duties across Germany, U.K., Italy, Sweden, Romania, Czech…