DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads

Now that consumers are congregating on the streets of major cities again, a resurgence of out of home ads appears to be following along. And direct-to-consumer marketers are particularly aiming to be out in front. As an ad channel, OOH has always appealed to digitally native DTC companies as an immediate way to generate brand…
Now that consumers are congregating on the streets of major cities again, a resurgence of out of home ads appears to be following along. And direct-to-consumer marketers are particularly aiming to be out in front. As an ad channel, OOH has always appealed to digitally native DTC companies as an immediate way to generate brand…