Discovery Finally Finishes Its Most Successful Upfront Ever

Discovery, the last upfronts week presenter that was still negotiating business in July, has finally crossed the upfront finish line. In what is likely its final upfront prior to next year’s merger with WarnerMedia, the company completed negotiations for its most successful upfront ever, according to a source familiar with negotiations. Discovery did not share…
Discovery, the last upfronts week presenter that was still negotiating business in July, has finally crossed the upfront finish line. In what is likely its final upfront prior to next year’s merger with WarnerMedia, the company completed negotiations for its most successful upfront ever, according to a source familiar with negotiations. Discovery did not share…