Discovery Expands, Rebrands Streaming Ad Format Offerings

Almost a year after Discovery first unveiled details about its Discovery+ streaming service, the company is expanding the ad formats on both Discovery+’s “ad-lite” tier and its Discovery Go apps for authenticated cable subscribers. Discovery has rebranded and added to its existing suite of streaming ad formats, beyond the initial product offerings, which included binge…
Almost a year after Discovery first unveiled details about its Discovery+ streaming service, the company is expanding the ad formats on both Discovery+’s “ad-lite” tier and its Discovery Go apps for authenticated cable subscribers. Discovery has rebranded and added to its existing suite of streaming ad formats, beyond the initial product offerings, which included binge…