Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders

As CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won’t be a lot of love for the measurement firm Nielsen at the newly combined company. In a call with investors Tuesday morning, the television executive railed on the measurement…
As CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won’t be a lot of love for the measurement firm Nielsen at the newly combined company. In a call with investors Tuesday morning, the television executive railed on the measurement…