Dick’s Sporting Goods Celebrates Moms, Our First Coaches

On Sunday, Dick’s Sporting Goods will begin airing a 60-second spot showcasing its female executives as mothers, coaches and cheerleaders while their kids practice soccer, baseball, ballet and swimming. It’s a Mother’s Day ad, to be sure, but it also reflects the retailer’s increased focus on championing women in its messaging. Originally, the Mother’s Day…
On Sunday, Dick’s Sporting Goods will begin airing a 60-second spot showcasing its female executives as mothers, coaches and cheerleaders while their kids practice soccer, baseball, ballet and swimming. It’s a Mother’s Day ad, to be sure, but it also reflects the retailer’s increased focus on championing women in its messaging. Originally, the Mother’s Day…