Despite Lower Traffic, The Guardian US Exceeds End of Year Donation Revenue Goals

The Guardian US generated $1.6 million in single and recurring donations during its 2021 end-of-year appeal, which ran for 43 days from Nov. 22 to Jan. 3. The campaign exceeded its anticipated target of $1.25 million by 28% and was the biggest donation drive in the four-year history of the program, said president Regina Buckley….
The Guardian US generated $1.6 million in single and recurring donations during its 2021 end-of-year appeal, which ran for 43 days from Nov. 22 to Jan. 3. The campaign exceeded its anticipated target of $1.25 million by 28% and was the biggest donation drive in the four-year history of the program, said president Regina Buckley….