Dawn’s Bob Kantor Reminds Agencies That They Can’t Be the Best at Everything

Every dollar spent on marketing is an investment for today’s brands, and if agencies want to build enduring client relationships, they must have the data to back up their work. “Today’s CMOs demand that his marketing model has best in class art to complement world-class science,” said Bob Kantor, CEO of Dawn Modern Marketing, a…
Every dollar spent on marketing is an investment for today’s brands, and if agencies want to build enduring client relationships, they must have the data to back up their work. “Today’s CMOs demand that his marketing model has best in class art to complement world-class science,” said Bob Kantor, CEO of Dawn Modern Marketing, a…