Creating Relatable Work That Breaks Through While Building Brand

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Chipotle Mexican Grill VP of Digital Marketing and Off-Premise Tressie Lieberman shares how the brand is finding and leveraging its superfans on TikTok and breakthrough to new audiences. Check out more plays from top CMOs and brand leaders here. This transcript has…
As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Chipotle Mexican Grill VP of Digital Marketing and Off-Premise Tressie Lieberman shares how the brand is finding and leveraging its superfans on TikTok and breakthrough to new audiences. Check out more plays from top CMOs and brand leaders here. This transcript has…