CPG Manufacturers Are Spending Less on National TV Ads

The makers of toothpaste, fabric softener and pet food aren’t dedicating as much money to television commercials as they did last year. CPG manufacturers, excluding alcohol brands, spent an estimated $4.6 billion on national linear TV ads between Jan. 1 and Aug. 31, a 6.1% decrease compared to the same period in 2020, according to…
The makers of toothpaste, fabric softener and pet food aren’t dedicating as much money to television commercials as they did last year. CPG manufacturers, excluding alcohol brands, spent an estimated $4.6 billion on national linear TV ads between Jan. 1 and Aug. 31, a 6.1% decrease compared to the same period in 2020, according to…