Coors Light Pairs Its Zen-Like ‘Made to Chill’ Mantra With Fierce College Football

Coors Light, in a move that may seem counterintuitive, is pairing its “Made to Chill” marketing mantra with its sponsorship of college football, a sport perhaps best known for its rabid fans and intense rivalries. The brand’s new campaign–with the tagline “The official beer of being off the clock”–launches this weekend from longtime agency DDB…
Coors Light, in a move that may seem counterintuitive, is pairing its “Made to Chill” marketing mantra with its sponsorship of college football, a sport perhaps best known for its rabid fans and intense rivalries. The brand’s new campaign–with the tagline “The official beer of being off the clock”–launches this weekend from longtime agency DDB…