Convergent TV Is a Strong Contender as Digital Faces Headwinds

Today, convergent TV–linear plus connected TV and over-the-top services–offers the best of everything: large, captivated audiences, high-quality content, an abundance of inventory and digital-like targeting, with precise measurement and attribution. Given the data accessible to advertisers, combined with advances in targeting, TV is the strongest, most scalable and precise medium. It has also established a…
Today, convergent TV–linear plus connected TV and over-the-top services–offers the best of everything: large, captivated audiences, high-quality content, an abundance of inventory and digital-like targeting, with precise measurement and attribution. Given the data accessible to advertisers, combined with advances in targeting, TV is the strongest, most scalable and precise medium. It has also established a…