Consumer Spend Fails to Impress on Black Friday 2021

Forget about smashing any records they year. For the first time ever, total online spend on Black Friday dropped slightly to $8.9 billion. American consumers had spent $6.6 billion as of 9 p.m. ET en route to a projected total of $8.8 billion to $9.2 billion, per Adobe’s Digital Economy Index, however, the final figure…
Forget about smashing any records they year. For the first time ever, total online spend on Black Friday dropped slightly to $8.9 billion. American consumers had spent $6.6 billion as of 9 p.m. ET en route to a projected total of $8.8 billion to $9.2 billion, per Adobe’s Digital Economy Index, however, the final figure…