Consumer-Mindsets Help Sony Interactive Entertainment’s Eric Lempel Innovate

For the gaming industry, show floors are a crucial way for audiences to get a feel of upcoming consoles. But with the pandemic causing many of the industry’s in-person events to be closed, Eric Lempel–Sony Interactive Entertainment’s SVP and Head of Global Marketing–and team pivoted to unveiling their PlayStation 5 online. Not only has the…
For the gaming industry, show floors are a crucial way for audiences to get a feel of upcoming consoles. But with the pandemic causing many of the industry’s in-person events to be closed, Eric Lempel–Sony Interactive Entertainment’s SVP and Head of Global Marketing–and team pivoted to unveiling their PlayStation 5 online. Not only has the…