Consumer Insights Will Shift Focus on the Household

“What do consumers want?” That’s the question marketers have built their careers on figuring out. In today’s digital world, as privacy concerns mount, it’s become even more difficult to answer. How much information are customers willing to share? What do they expect in return? At Adweek’s Spotlight: Viant event, a panel of marketers from Adweek,…
“What do consumers want?” That’s the question marketers have built their careers on figuring out. In today’s digital world, as privacy concerns mount, it’s become even more difficult to answer. How much information are customers willing to share? What do they expect in return? At Adweek’s Spotlight: Viant event, a panel of marketers from Adweek,…