Connected TV Drives Massive Growth in Digital Video Spend

Growth in digital video advertising shows no signs of slowing down in 2021. According to the IAB’s annual report, Video Ad Spend 2020 and Outlook for 2021, digital video advertising is expected to represent 56% of total video spend this year. The report was launched at today’s 2021 NewFronts, and much of this growth is…
Growth in digital video advertising shows no signs of slowing down in 2021. According to the IAB’s annual report, Video Ad Spend 2020 and Outlook for 2021, digital video advertising is expected to represent 56% of total video spend this year. The report was launched at today’s 2021 NewFronts, and much of this growth is…