Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19

Connected TV is one of the most rapidly growing markets when it comes to ad spend, and CTV impressions continued to soar during the Covid-19 pandemic, with even more growth on tap for 2021, according to new research from TVSquared. The first quarter of 2021 kicked off the year strong, growing impressions up 14% over…
Connected TV is one of the most rapidly growing markets when it comes to ad spend, and CTV impressions continued to soar during the Covid-19 pandemic, with even more growth on tap for 2021, according to new research from TVSquared. The first quarter of 2021 kicked off the year strong, growing impressions up 14% over…