Comscore Looks to Count Co-Viewing in TV Measurement Update

Comscore will begin counting not just the number of households who are watching programming on TV, but the exact people within the household who are watching it. A product update, which Comscore plans to roll out in October, will begin providing person-level viewership estimates across the measurement firm’s local market, over-the-top and cross-platform measurement tools….
Comscore will begin counting not just the number of households who are watching programming on TV, but the exact people within the household who are watching it. A product update, which Comscore plans to roll out in October, will begin providing person-level viewership estimates across the measurement firm’s local market, over-the-top and cross-platform measurement tools….