Comscore and Nielsen Square Off as Measurement Fallout Continues

As the industry continues to reel from the de-accreditation of Nielsen’s national and local TV ratings service, the company’s largest rival is looking to gain ground. In an open letter published today, Comscore CEO and executive vice chairman Bill Livek looked to win industry points by declaring Comscore as the measurement currency of the future,…
As the industry continues to reel from the de-accreditation of Nielsen’s national and local TV ratings service, the company’s largest rival is looking to gain ground. In an open letter published today, Comscore CEO and executive vice chairman Bill Livek looked to win industry points by declaring Comscore as the measurement currency of the future,…