Commerce Will Play a Major Role in Connected TV’s Future

Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have only accelerated in the past two years during the pandemic. For the largest players in the space, commerce practices are emerging as an area of priority. At an Omnicom event held in…
Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have only accelerated in the past two years during the pandemic. For the largest players in the space, commerce practices are emerging as an area of priority. At an Omnicom event held in…