Coca-Cola spotlights BIPOC creators with TikTok debut

Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a “bottoms-up approach” to highlight what young consumers say is cool.

Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a “bottoms-up approach” to highlight what young consumers say is cool.