Coca-Cola Names WPP as Global Marketing Network Partner

WPP will become the global marketing network partner for Coca-Cola which will see it charge to oversee the growth of the company’s brand portfolio after a pitch against rivals IPG, Dentsu and Publicis Groupe. The appointment charges the world’s largest agency network to run the portfolio across more than 200 countries and territories as part…
WPP will become the global marketing network partner for Coca-Cola which will see it charge to oversee the growth of the company’s brand portfolio after a pitch against rivals IPG, Dentsu and Publicis Groupe. The appointment charges the world’s largest agency network to run the portfolio across more than 200 countries and territories as part…