Coca-Cola Debuts First New Global Brand Position in More Than 5 Years

Coca-Cola, both the brand and the company, has been dealing with a lot lately. First, the business is reviewing its creative and media accounts to “fundamentally transform and dramatically improve the effectiveness and efficiency of our marketing investments,” a Coca-Cola spokesperson told Adweek in December, when the news surfaced. The company is also shedding multiple…
Coca-Cola, both the brand and the company, has been dealing with a lot lately. First, the business is reviewing its creative and media accounts to “fundamentally transform and dramatically improve the effectiveness and efficiency of our marketing investments,” a Coca-Cola spokesperson told Adweek in December, when the news surfaced. The company is also shedding multiple…