Card Membership and Its Benefits Drive American Express’ New Global Campaign

American Express kicked off its first major global campaign since 2018 with a focus on its members. The financial services giant said the creative will highlight how it backs its card members in everyday moments to help them navigate both the present and the future. The term “member” first appeared in American Express’ marketing in…
American Express kicked off its first major global campaign since 2018 with a focus on its members. The financial services giant said the creative will highlight how it backs its card members in everyday moments to help them navigate both the present and the future. The term “member” first appeared in American Express’ marketing in…