Canadian Sensations Justin Bieber and Tim Hortons Unite

As a brand, Tim Hortons is very much tied to its country of origin: Canada. This is by design. For decades, the coffee-and-doughnut shop has run patriotic commercials that position it as part of the Canadian identity–right up there with hockey, beavers, multiculturalism and universal healthcare. By many metrics, the strategy has worked: A few…
As a brand, Tim Hortons is very much tied to its country of origin: Canada. This is by design. For decades, the coffee-and-doughnut shop has run patriotic commercials that position it as part of the Canadian identity–right up there with hockey, beavers, multiculturalism and universal healthcare. By many metrics, the strategy has worked: A few…