By Owning the Music Video Scene, Vevo Drives Culture and Reaches a Diverse Audience

The days of watching music videos on MTV, VH1 or BET from your couch are long gone unless you’re grooving to the intros of shows like The Challenge or Jersey Shore. Hosting service Vevo has dominated the music video scene for over a decade now. Vevo’s director of U.S. local ad sales Liz Baxter and…
The days of watching music videos on MTV, VH1 or BET from your couch are long gone unless you’re grooving to the intros of shows like The Challenge or Jersey Shore. Hosting service Vevo has dominated the music video scene for over a decade now. Vevo’s director of U.S. local ad sales Liz Baxter and…