BuzzFeed Touts Lighthouse to Ease Third-Party Data Blackout Woes

Publishers and brands alike increasingly share an overarching concern: consumer trust. For years, customer data has fueled the marketing efforts of brands, but the looming removal of cookies from Google Chrome and privacy consent updates from Apple have forced brands, and the publishers they work with, to radically rethink the methods at their disposal for…
Publishers and brands alike increasingly share an overarching concern: consumer trust. For years, customer data has fueled the marketing efforts of brands, but the looming removal of cookies from Google Chrome and privacy consent updates from Apple have forced brands, and the publishers they work with, to radically rethink the methods at their disposal for…