BuzzFeed is the Latest Publisher Adopting Yahoo’s Third-Party Cookie Replacement

Yahoo and BuzzFeed announced this morning the second leg of a strategic partnership that first debuted last November. This latest phase centers on growing addressable audience pools, giving marketers the scale needed as the use of third-party cookies dwindles, ultimately growing programmatic advertising revenue. The partnership gives advertisers using Yahoo’s supply-side platform preferred access to…
Yahoo and BuzzFeed announced this morning the second leg of a strategic partnership that first debuted last November. This latest phase centers on growing addressable audience pools, giving marketers the scale needed as the use of third-party cookies dwindles, ultimately growing programmatic advertising revenue. The partnership gives advertisers using Yahoo’s supply-side platform preferred access to…