Burger King’s Obscure Football Sponsorship Wins Cannes Direct Grand Prix

Burger King has added to its Cannes Lions awards haul by scoring the top prize in Direct, which celebrates targeted and response-driven creativity. The fast-food brand’s “Stevenage Challenge,” created by David Miami, won the Direct Grand Prix. It also won a gold Lion in the category. Launched in 2019, the campaign saw Burger King sponsor…
Burger King has added to its Cannes Lions awards haul by scoring the top prize in Direct, which celebrates targeted and response-driven creativity. The fast-food brand’s “Stevenage Challenge,” created by David Miami, won the Direct Grand Prix. It also won a gold Lion in the category. Launched in 2019, the campaign saw Burger King sponsor…