Building the Right Mar-Tech Stack for Your Organization

The marketing technology landscape has changed dramatically over the last seven years. Back in 2011, there were around 150 marketing technology platforms. Today, we’ve got thousands of marketing tools and platforms that sit across various categories–advertising optimization, data tracking and management, integration tools, customer relationship management, email marketing, chatbots, etc. Not only do businesses need…
The marketing technology landscape has changed dramatically over the last seven years. Back in 2011, there were around 150 marketing technology platforms. Today, we’ve got thousands of marketing tools and platforms that sit across various categories–advertising optimization, data tracking and management, integration tools, customer relationship management, email marketing, chatbots, etc. Not only do businesses need…