Building a Movement Fueled by the Social Currency of Content

As part of the CMO Reboot Playbook: Activating Brand Purpose, Happy Money’s CMO, Sadira E. Furlow shares how empathy-driven content and being internally aligned throughout helped Happy Money position itself as a brand leader in its industry. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Happy Money’s CMO, Sadira E. Furlow shares how empathy-driven content and being internally aligned throughout helped Happy Money position itself as a brand leader in its industry. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek…