British Road Safety Campaign Drives 700,000 Minutes of Engagement Through Twitch

The British Government’s long-running road safety campaign “Think!” is closing in on three-quarters of a million minutes of viewing time after having taken its “Good Driver” campaign onto streaming service Twitch. The “Think!” campaign, which has been running for 21 years, was created to lower the number of deaths and injuries on Britain’s roads with…
The British Government’s long-running road safety campaign “Think!” is closing in on three-quarters of a million minutes of viewing time after having taken its “Good Driver” campaign onto streaming service Twitch. The “Think!” campaign, which has been running for 21 years, was created to lower the number of deaths and injuries on Britain’s roads with…