British Confectioners Fox’s Gets Sweet on New Media Strategy With Spark Foundry Hire

British confectionery brand Fox’s named Spark Foundry as its media planning and buying partner in the U.K to help it build awareness. The appointment by the Valeo Snackfoods-owned brand, whose range includes Fox’s Glacier Mints, will give Spark Foundry the tools to build awareness and drive sales of the company’s candy range using a renewed…
British confectionery brand Fox’s named Spark Foundry as its media planning and buying partner in the U.K to help it build awareness. The appointment by the Valeo Snackfoods-owned brand, whose range includes Fox’s Glacier Mints, will give Spark Foundry the tools to build awareness and drive sales of the company’s candy range using a renewed…