British Broadcaster ITV Made a ‘90s-Style Video Game to Promote Its Programming

U.K. broadcaster ITV is tapping into ’90s nostalgia with an arcade game that features battles between some of its biggest stars. The video game is the next instalment of ITV’s “Drama vs Reality” campaign, which promotes the reality programming and drama available on its online content platform ITV Hub. The series of ads have set…
U.K. broadcaster ITV is tapping into ’90s nostalgia with an arcade game that features battles between some of its biggest stars. The video game is the next instalment of ITV’s “Drama vs Reality” campaign, which promotes the reality programming and drama available on its online content platform ITV Hub. The series of ads have set…