Brands Should Take a People-Centric Approach to Covering the Olympics

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Twitter’s Caitlin Rush gives advice for staying on top of the upcoming Tokyo Olympic Games coverage. Below, in her own words, she cautions against the common media pitfalls of the…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Twitter’s Caitlin Rush gives advice for staying on top of the upcoming Tokyo Olympic Games coverage. Below, in her own words, she cautions against the common media pitfalls of the…