Blue Moon’s Light Beer Sets Its Sights on a Summer of Sports

Last year, Molson Coors-owned Belgium ale Blue Moon released its first light beer, LightSky, as it expanded its portfolio range. The brand will see its first national campaign run this summer. Produced by Adam&EveDDB, the campaign will focus on sporting events such as the forthcoming Olympics and will run during baseball events such as the…
Last year, Molson Coors-owned Belgium ale Blue Moon released its first light beer, LightSky, as it expanded its portfolio range. The brand will see its first national campaign run this summer. Produced by Adam&EveDDB, the campaign will focus on sporting events such as the forthcoming Olympics and will run during baseball events such as the…