Bloomberg Experiments With Subscriber-Only Content to Boost Retention

The two words every publisher wants to hear? “Subscriber retention.” As publishers gradually shift their focus from attracting new subscribers to keeping current ones satisfied, Bloomberg has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. While claims about retention rates require time to…
The two words every publisher wants to hear? “Subscriber retention.” As publishers gradually shift their focus from attracting new subscribers to keeping current ones satisfied, Bloomberg has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. While claims about retention rates require time to…