Bleacher Report’s HighlightHer Teams With Zelle to Elevate WNBA Voices

The last several years have seen unprecedented growth in women’s sports, and now brands are getting in on the action as the WNBA playoffs begin Thursday night. Bleacher Report’s HighlightHer, a portfolio brand focused on female athletes and teams, is going to market for the first time and has secured three major launch partners: Zelle,…
The last several years have seen unprecedented growth in women’s sports, and now brands are getting in on the action as the WNBA playoffs begin Thursday night. Bleacher Report’s HighlightHer, a portfolio brand focused on female athletes and teams, is going to market for the first time and has secured three major launch partners: Zelle,…