Bleacher Report Touts Heartbeats for ‘Socially, Culturally Relevant Insights’

In recent years, data has come to dominate the world of professional sports. Now, it’s coming for the world of sports advertising. Heartbeats, an audience research platform from the WarnerMedia-owned sports publisher Bleacher Report, embodies this analytics-based ethos. Originally developed as an internal project in 2018, Heartbeats has evolved into a database of white papers…
In recent years, data has come to dominate the world of professional sports. Now, it’s coming for the world of sports advertising. Heartbeats, an audience research platform from the WarnerMedia-owned sports publisher Bleacher Report, embodies this analytics-based ethos. Originally developed as an internal project in 2018, Heartbeats has evolved into a database of white papers…