‘Be the Presidente’ Campaign Celebrates Leaders in Latinx Culture

Beer brand Presidente threw the first pitch of its “Be the Presidente” campaign in the form of a 30-second hero video featuring baseball legend Alex Rodriguez. The goal of the campaign is to salute leaders in Latinx culture who challenge stereotypes, defy conformity and help shape their communities for the better, and the stories of…
Beer brand Presidente threw the first pitch of its “Be the Presidente” campaign in the form of a 30-second hero video featuring baseball legend Alex Rodriguez. The goal of the campaign is to salute leaders in Latinx culture who challenge stereotypes, defy conformity and help shape their communities for the better, and the stories of…