BBC Global News Spotlights Importance of Brand Purpose and Trust at NewFronts

BBC Global News traditionally uses its NewFronts presentations to make announcements about upcoming digital initiatives. But the company decided to go in a different direction this year: Katty Kay, the face of the global news division, moderated a discussion around the theme of brand purpose and trust. “Companies face a rapidly-shifting landscape on almost every…
BBC Global News traditionally uses its NewFronts presentations to make announcements about upcoming digital initiatives. But the company decided to go in a different direction this year: Katty Kay, the face of the global news division, moderated a discussion around the theme of brand purpose and trust. “Companies face a rapidly-shifting landscape on almost every…